We’re driven by a social responsibility to protect the values that were once the cornerstone of our industry.

We have a duty of care to showcase our exceptional veterinary service, brand and culture to an ever-expanding audience. Through growth and long-term sustainability, we can create more opportunities for vets and nurses who have become disillusioned by corporate change within our industry, allowing them to contribute to a special movement, giving them a true sense of belonging and purpose.
Our mission is one continuous cycle where growth leads to more opportunities, which protects the sustainability of the AVG brand and our traditional industry values. This means reaching more pet owners and communities while also keeping our promise to create a supportive working environment for the present and future veterinarians. Our aim is to build AVG into a brand respected throughout the UK for its deep and unrelenting commitment to supporting the veterinary team.

Success is proactive.
It’s not enough to not sell out.

We have zero intention of standing still or being swallowed up by a big name. By expanding our presence, we can create a safe and fulfilling environment for more vets and nurses to practice what they love doing.